Intercultural Business Communication by Lillian H. Chaney and Jeanette S. Martin
Prepare future managers to face the differences in business communication across cultures. Some key topics covered in this text...
Prepare future managers to face the differences in business communication across cultures. Some key topics covered in this text include : • Culture• Essential intercultural verbal and nonverbal communication • Culture shock • How to conduct negotiations across countries• How to write business letters in different societies• General “dos” and don’ts” in international business. With the globalization of the world economy it is imperative for current and future managers to be sensitive to the differences they will encounter in intercultural communication. Features
Discover the skills necessary for effective intercultural communication—Broader range of topics and skills covered in the fifth edition. To help make students aware of these differences Intercultural Business Communication contains practical guidelines and information on how to conduct negotiations across countries write business letters in different societies and includes the general “dos” and “don’ts” in international business.